01 Subscription

Jul 2020
-
Mar 2021

HK01 planned to publish issues of feature articles for members to subscribe. Our team has been building this paid content service from scratch since 2020 September.

My Roles
User Research
Visual design
Testing
Prototyping
Interaction
Tools used
Sketch
Zeplin
Abstract
Overflow
InVision
Skills
Rapid prototyping
User Research
Business Strategy
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My Responsibilites

The Challenge

  1. Tight schedule 
  2. Consistent design language over multiple platforms (i.e. App, Web, PC backend)
  3. Limited exposure to share with a number of entry points that already exist and have created user habits

The Solution

Learning and Takeaways

Design Goal

  1. To design an noticeable entry point for this brand new module on homepage
  2. To use the same set of design language which the current app/ web is employing 
  3. To encourage subscription

Site Map

User Journey Map

Sketching

User Flow Diagrams

Mobile App

Web-portal

Wire-framing

Big Picture of Wireframing

Article Entrance to Reader

Download Magazine & Open Article

Design Style Guide

Visual Design

Key Visual Design for App

Key Visual Design for Web

Conclusion