Forgiveness Campaign

Jul 2021
Jan 2022

The Forgiveness Awareness-Raising Campaign, namely “JOY。US” 「寬欣」 is designed and planned by the Positive Characters & Well-being Lab from the City University of Hong Kong, under the project entitled “Building More Forgiving Communities around the Globe through Engagement to Complete Do-It-Yourself REACH Forgiveness Workbooks” directed by Dr. Man Yee HO. ‍

This project is funded by the Templeton World Charity Foundation (TWCF) that aims to examine the effectiveness of the Forgiveness Awareness-Raising Campaign across 5 different sites, including Hong Kong, Colombia, Indonesia, South Africa and Ukraine. This project contains both research and practice elements related to mental health.

During the 6-week campaign, we aim to recruit 2,000 participants in Hong Kong to join the “JOY。US” 「寬欣」campaign. We are planning different campaign events to promote the ideas, concepts, benefits, and steps of forgiveness, including talks and seminars, art and craft workshops, physical and psychological health workshops, carnivals, music sharing, and online interactive games and more. 

In this study, we will investigate the effectiveness of the Campaign, and we would expect that after the campaign, participants’ levels of forgiveness will be increased, their mental health will be boosted, and their social relationships will be improved.

My Roles
Data Collection Design
User Research
Visual design
Tools used
Data Collection
Data Cleaning
Website Design
Website Development
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My Responsibilites

1. Participated in constructing questionnaires using the REACH model (abbreviation for 'Recall', 'Empathize', 'Altruistic gift', 'Commit' and 'Hold on to forgiveness when you doubt').

2. Collected data using the tools QuestionPro and Typeform.

3. Arranged for controlled experiments based on data feedback.

The Challenge

1. Difficulty to retain participants for long and repeated assessment cycle 

Participants will need to complete the questionnaires 3 times during the assessment. The first round is used to sort the participants into 2 groups - IT & DT. IT group would have to complete the workbook before progressing to the final 2 questionnaires; DT group would have to complete the second questionnaire before progressing to the workbook and the last questionnaire. The duration of the assessment lasts over a month time and therefore, causing a detrimental loss of participants' motivation. 

2. Insufficient exposure and limited promotion

The experiment relies heavily on the participant base. It is hard to recruit a large base without good exposure at the preliminary stage. 

3. Data collection and processing

A huge sample of data and multiple collections cause a great challenge to data cleaning. 

The Solution

1. Streamlined and improved the data collection process to retain participants' patience

I designed and implemented an automatic email sending system to get in touch with the participants. After each user has completed the questionnaire, they will receive a confirmation email that informs them of the time for the next assessment. With the help of this system, we have saved 60% manpower and 80% time for collecting 300 valid data for the entire experiment.

Auto-notification Flow

2. Exposure boost

To build up exposure, I - 

- launched the online campaign's official website

- updated PCWB official website on a daily basis;

- set up Facebook page and Instagram for promotion and public access; 

- proposed a game proposal (DOC & PPT) for better engaging potential participants 

Learning and Takeaways

Design Goal

Site Map

User Journey Map


User Flow Diagrams


Below is the wireframe I created for the campaign website.

Website Wireframe (created in Figma)

Design Style Guide

Visual Design


The actual number of WorkBook completed exceeds 400, the valid data exceeds 300, and the Campaign registration number exceeds 1,000.

It is my pleasure to join this very meaningful research project to (1) support the social and emotional wellness of individuals, (2) cultivate positive characters for healthy relationships and (3) build a more forgiving community.